The story deals with the college rivalry of a piccolo player and an All-American halfback on the football team who both love the same co-ed. After graduation they carry their their feud and collegiate ideas over into the department store business.
Gambler/racketeer "Knucks" McGloin takes note of just how much money and action (aside from the game itself) takes place around and about the annual Rose Bowl football game, and decides this is one sweet proposition and could be even sweeter if one had his own college and football game and had a large say beforehand as to the outcome of any game this team had. So he ups and creates his own college---Carnasie after his own neighborhood. His gangster rival. Gilatti, thinks this give McGloin a definite inside advantage and, if there is one thing a gambler can't abide, it is that someone has an inside advantage and they are not that someone. Gilatti gets himself a college football team. Education marches on.
A former University of Michigan football star (Tom Harmon) rejects an opportunity to play professional football. Instead, he marries his college sweetheart (Anita Louise) and begins a career as a college football coach.
"Red" Wade, a star high-school football player, has intentions of going to Claxton College, which has a powerhouse football team, but changes his mind when he meets the sister of the pitiful Paramlee team and goes to college there, just as his father, an alum of the school, had wished. But his father has ordered him not to play football. "Dad" Wade, has offered a $100,000 endowment to his old school, not knowing his son has joined the football team but is going to withdraw it if his son plays in the Big Game against Claxton. This puts "Red" between a rock and a hard place.
Massillon, Ohio, known as "Touchdown Town USA," where football is not only a sport is also a civic enterprise and a cult. It high-school football stadium seats 20,000 fans, and every new-born baby boy is presented a football on leaving the hospital.
Herman gets back at Knucklehead from cat college Quinston for crashing the Harbard (the mice's college) Alumni Dinner.
The story of dogs and cats playing each other at football. Includes sing-a-longs of various college fight songs.
Film serial from Universal.
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