John Bronco is a mockumentary comedy that tells the story of the legendary pitchman, John Bronco, and his rise to fame as the face of the Ford Bronco. It explores his journey from a small-town commercial actor to a nationwide sensation, and his eventual fall from grace. With wit, humor, and satire, John Bronco captures the essence of the advertising industry and the cult of celebrity.
A New York radio personality travels to the small town of Fernville to oversee a contest to identify retired safecracker Jimmy Valentine, believed to be living there under an assumed name. The close-knit town of upstanding citizens is understandably upset by this venture, all the moreso when some of its citizens begin to be murdered. The radio personality and the local newspaper's young daughter collaborate on solving the murders while revealing Valentine, who has become one of the suspects.
When Ford Motor Company archivist Daniel Stacks discovers that John Bronco, the greatest pitchman of all time, does not have a star on the Hollywood Walk of Fame, he must find John and convince him to get back in the saddle again.
While visiting Massachusetts, a famous English author (Charles Coburn) faces the wrath of a socialite (Isobel Elsom) after stealing her chef.
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