A film about Maija Isola, the designer of Finland’s most beloved fabrics. Her bold designs, which include classics like Unikko, Kivet, Kaivo and Melooni, were essential in creating Marimekko’s lifestyle universe. The film shows the secrets to the success of Maija Isola’s fabrics, the values at the heart of Isola’s globetrotter lifestyle, and the legacy she left us. The film is narrated by Maija Isola, as well as her daughter Kristina Isola. It takes us close to Maija as a person, artist, thinker and visionary through her letters. We also hear Armi Ratia’s thoughts on Isola both as an employee and as a friend.
Armi Ratia is the woman behind the legendary design company Marimekko and a worldwide celebrity. A theatre company has taken on the task of trying to portray the life and work of this complex person. The sets mainly consist of the well-known patterns that we all have grown to love. Armi is a brave, risk-taking businesswoman and her passion for her company repeatedly takes its toll on her employees, finances and family. The company grows while Armi's personal life is shaken by suicide attempts and turbulence. In Armi Alive!, Oscar-nominated film producer and director Jörn Donner portrays a fascinating woman with fervent ideas about the new Finnish man, her company, fabrics and clothes.
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