In 1884, a cattleman brings a rare breed of cow, a Hereford bull, to Texas. The man faces challenges from a swindler, as well as romantic rivalry and family conflicts. As he tries to establish his cattle ranch and breed Herefords, he must overcome obstacles such as a snowfall, a cattle stampede, and frontier justice. Along the way, he builds relationships with a widow and her daughter, and also confronts his estranged father and deals with the grief of losing his wife. Ultimately, he showcases his Hereford cattle at an auction and proves his success as a cattleman.
A rancher's foreman schemes against him on a cattle drive from Oregon to Wyoming.
In this remake of Gene Autry's 1942 "Call of the Canyon", Rex Allen, the newly-elected head of the cattleman's association, is driving the combined herds of the ranchers to the nearest railhead when he runs into trouble. Singing cowboy Rex Allen stars as a newly appointed leader of a cattleman's association who finds himself battling a greedy meat-packer (Robert Karnes) and his father (Robert Emmett Keane) for fair passage through the hills of Oklahoma.
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