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John Bronco is a mockumentary comedy that tells the story of the legendary pitchman, John Bronco, and his rise to fame as the face of the Ford Bronco. It explores his journey from a small-town commercial actor to a nationwide sensation, and his eventual fall from grace. With wit, humor, and satire, John Bronco captures the essence of the advertising industry and the cult of celebrity.

Anna and Sebastian, work colleagues, are mistaken for a couple by a client. In order to maintain their business partnership, they must pretend to be in a romantic relationship, leading to comical and awkward situations.

When Ford Motor Company archivist Daniel Stacks discovers that John Bronco, the greatest pitchman of all time, does not have a star on the Hollywood Walk of Fame, he must find John and convince him to get back in the saddle again.