Nine year old Gloria receives a cardboard city from her dad. Soon the city comes alive in her imagination. In this happy world she experiences crazy adventures, but it is also confronts her with the harsh reality of life.

'"Weleer/Once" tells the the rise and fall of an entire cardboard society. It's about construction from scratch, nostalgia for 'village life' and the intrigues between villagers during a time of crisis. After a man wakes up in an entirely empty world, he soon finds a piece of cardboard. Gradually the man starts to build his cardboard village, looking for the ideal society. When more villagers start to appear, the empty world gets a civilized character. After days of hard labor the cardboard village finally is ready. The villagers gather and soon a big party is organized. Although most people are satisfied and enjoy their life in this new environment, you can still feel the darkness overshadowing the peaceful village... . When more and more economic problems rise, the existence of the village is at stake.