Varun and Komal meet in collage, fall in love and decide to marry despite their unsupportive families. It's about togetherness, standing between right and wrong, woman value, freedom and besides how small misunderstandings creates a space within the loved once and family.

Iti, an aspiring actress, Raaghav, a matrimony agency owner, and Ved, a UK banker, navigate love, cultural clashes, and self-discovery, exploring the complexities of relationships and personal growth through their intertwined lives. The Great Gujarati Matrimony is a romantic drama that follows the intertwined lives of Iti, an aspiring actress, Raaghav, a lively matrimony agency owner, and Ved, an investment banker from UK. As they navigate love, cultural clashes, and self-discovery, their journey explores the complexities of relationships and personal growth.