A group of social media experts are hired to help an old family business thrive by creating stories about an ancient Swedish witch. However, they become trapped on a tiny island in a lake where the witch is rumored to reside.

Gustav (15) is vegan and straight edge in 90s Umeå. One night, he follows his friend Zeke, full of hatred against the meat industry, to the town's slaughterhouse with gasoline-filled bottles. It will be a night that changes Gustav forever.

A man tells his wife about a dream he had last night, he was in Paris and the Eiffel Tower was missing. She does not understand however, what is this Eiffel Tower of which he speaks?