A wealthy widow becomes infatuated with an adventurer posing as a poet and, forgetting her responsibilities as a mother and her no longer young age, falls prey to a love frenzy in her family that puts her at odds with her daughter, who has just left boarding school, and her own brother, who is all about scientific research. The girl, who has learned of the alleged poet's less-than-honest intentions, tries every means to drive him away and restore her mother's sentimental balance. For this she pretends to be in love with him who, attracted by her youth and rich dowry, proposes that she elope.

Annna, a rich lady, decides to finance in great secrecy a singular enterprise: the founding of a real center for the creation of ideas, directed by Mario Morelli, a poet and songwriter perpetually waiting for great success, and a painter, Enrico Bovio, who cannot find the inspiration or the model for a portrait of a woman he wants to finish. Both are short of money and, convinced of the brilliance of their ideas, wish to open that bizarre business, called precisely the "Bazaar of Ideas".

A fascist propaganda movie.