Models Inc. is a drama TV show set in the world of high fashion modeling, focusing on the lives and rivalries of the models, photographers, and executives of a Los Angeles-based modeling agency. It explores themes of love, jealousy, betrayal, and murder.

Jack is driving aimlessly on a road to nowhere with his imaginary girlfriend, Sally, when he meets Beth. The duo becomes a trio when escaped mental patient Bugs, also fixated on an imaginary woman named Sally, finds himself along for the ride with Jack and Beth. Disagreements between the new acquaintances coincide with a series of violent and criminal confrontations.