Reincarnating in various characters, Mikhail Galustyan and his guests show that Russians have a boundless soul and a wonderful sense of humor.

The series is based on the classic story of Beauty and the Beast. It is a story of constructive love. The protagonist, a well-known 30-year-old cardiac surgeon Nastya, tries to help her beloved Maksym, who for many years has been part of criminal circles, out of the hell he lives in.