Beta Hi Chahiye is an Indian drama television series which premiered on BIG Magic on May 20, 2013. The series stars Ankit Bathla and Garima Tiwari in the main lead and is the first daily soap opera launched on BIG Magic by Reliance Entertainment.

Set in the ancient city of Mathura, the story revolves around childhood sweethearts Yash and Richa who are about to get married. But fortune strikes when Yash's grandfather discovers a curse in Yash's Kundli. Anyone who becomes Yash's first wife will die in 90 days. Richa's adopted sister Anjali steps up for Richa's rescue, unaware of the curse in Yash's Kundli. What will be destiny's play when Yash and Anjali get married?