The story of Bhakharwadi revolves around two families that hail from different cultures living in the same city, Pune as neighbors. Both are competitors in business. The former runs an ancestral shop of bhakharwadi and is a follower of norms and traditions while the latter believes in matching steps with time and promotes fusion food. Both of them have sour relations due to their competitive attitude. But what will happen when the children of these two will fall for each other?

Ishk Par Zor Nahi is an Indian television drama series is premiered on 15 March 2021 on Sony TV. Produced by Gul Khan and Karishma Jain under 4 Lions Films, it stars Param Singh and Akshita Mudgal.

Paragi dreams of becoming an IAS officer and receives all the support from her uncle, but will society and her family's expectations clip her wings?