In a supermarket called Shopwell's filled with anthropomorphic grocery items, human shoppers are worshiped as gods who take groceries to the 'Great Beyond' when they are purchased. Among the groceries in the store is a sausage named Frank, who has dreams of living with his hot dog bun girlfriend, Brenda, in the Great Beyond, where they can finally consummate their relationship. A returned jar of Honey Mustard claims that the Great Beyond is a lie, calling on Frank to seek out an old Native American bottle of liquor named Firewater. This sets off a series of events that involve accidental shopping cart collisions, a trash can revenge plot, and the discovery of a cookbook that reveals the brutal truth about the gods. Ultimately, the groceries learn that they are merely cartoon characters created by human animators and decide to travel to another dimension to meet their creators.
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