Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan. In 1984, Oregon-based Nike, Inc. is on the verge of shutting their basketball shoe division due to low sales. Sonny Vaccaro, a high school basketball talent scout, is tasked with finding a new spokesperson for Nike basketball shoes. Despite facing challenges and competition from other brands, Sonny is determined to sign Michael Jordan, who would go on to become a generational talent and the face of the Air Jordan brand. With strategic planning and convincing, Sonny succeeds in securing Jordan's endorsement, leading to the immense success and popularity of the Air Jordan line.
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