When Ford Motor Company archivist Daniel Stacks discovers that John Bronco, the greatest pitchman of all time, does not have a star on the Hollywood Walk of Fame, he must find John and convince him to get back in the saddle again.
John Bronco is a mockumentary comedy that tells the story of the legendary pitchman, John Bronco, and his rise to fame as the face of the Ford Bronco. It explores his journey from a small-town commercial actor to a nationwide sensation, and his eventual fall from grace. With wit, humor, and satire, John Bronco captures the essence of the advertising industry and the cult of celebrity.