A group of college students head out on a road trip and find themselves in the small town of Pleasant Valley, where the residents are not what they seem. The town is filled with maniacal and sadistic locals who take pleasure in torturing and killing unsuspecting visitors. As the students try to escape, they are hunted down one by one in gory and gruesome ways.

A group of college students on a road trip to Daytona Beach find themselves detoured into a town where they are taken captive and forced to participate in a sadistic fictional reality show. The maniacs in the town indulge in gore, cannibalism, and torture, creating a horrific and absurd experience for the students.